/* ========== Base ========== */
:root{
  --brand:#c2410c; --brand-dark:#9a3412; --accent:#d97706; --ink:#1c1917; --muted:#57534e; --brand-soft:#fff1e6;
  --line:#ece4da; --bg:#ffffff; --bg-soft:#faf6f1; --radius:14px; --shadow:0 10px 30px rgba(68,32,10,.10);
  --max:1160px;
  --font:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"PingFang SC","Hiragino Sans GB","Microsoft YaHei","Noto Sans CJK SC",sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--bg);line-height:1.65;font-size:17px;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block}
a{color:var(--brand);text-decoration:none}
a:hover{text-decoration:underline}
h1,h2,h3{line-height:1.2;margin:0 0 .5em;letter-spacing:-.01em}
h1{font-size:clamp(2rem,4.6vw,3.3rem)}
h2{font-size:clamp(1.6rem,3vw,2.3rem)}
h3{font-size:1.2rem}
p{margin:0 0 1em}
.container{max-width:var(--max);margin:0 auto;padding:0 22px}
.skip{position:absolute;left:-999px}.skip:focus{left:12px;top:12px;background:#fff;padding:8px 12px;z-index:100}


/* ========== Header ========== */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;color:var(--ink);font-size:1.1rem}
.logo:hover{text-decoration:none}
.logo img{width:34px;height:34px}
.nav-links{display:flex;align-items:center;gap:6px;list-style:none;margin:0;padding:0}
.nav-links a{color:var(--ink);padding:8px 12px;border-radius:8px;font-weight:500;font-size:.97rem}
.nav-links a:hover{background:var(--bg-soft);text-decoration:none}
.nav-links a[aria-current="page"]{color:var(--brand);background:var(--brand-soft)}
.nav-actions{display:flex;align-items:center;gap:10px}
.menu-btn{display:none;border:1px solid var(--line);background:#fff;border-radius:10px;width:42px;height:42px;cursor:pointer;align-items:center;justify-content:center}
.menu-btn span{display:block;width:18px;height:2px;background:var(--ink);position:relative}
.menu-btn span::before,.menu-btn span::after{content:"";position:absolute;left:0;width:18px;height:2px;background:var(--ink)}
.menu-btn span::before{top:-6px}.menu-btn span::after{top:6px}

/* ========== Buttons ========== */
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 22px;border-radius:12px;font-weight:600;border:2px solid transparent;cursor:pointer;font:inherit;font-weight:600;transition:transform .15s,box-shadow .15s,background .15s}
.btn:hover{text-decoration:none;transform:translateY(-1px)}
.btn-primary{background:var(--brand);color:#fff;box-shadow:0 8px 20px rgba(194,65,12,.28)}
.btn-primary:hover{background:var(--brand-dark)}
.btn-ghost{border-color:var(--line);color:var(--ink);background:#fff}
.btn-ghost:hover{border-color:var(--brand);color:var(--brand)}
.btn-sm{padding:9px 16px;font-size:.92rem}

/* ========== Hero ========== */
.hero{position:relative;overflow:hidden;background:radial-gradient(1200px 500px at 85% -10%,#ffe4cc 0,transparent 60%),radial-gradient(800px 400px at -10% 110%,#fef3c7 0,transparent 60%),var(--bg);padding:84px 0 72px}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:8px;background:var(--brand-soft);color:var(--brand);font-weight:600;font-size:.85rem;padding:6px 12px;border-radius:999px;margin-bottom:18px}
.hero p.lead{font-size:1.15rem;color:var(--muted);max-width:36em}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin:26px 0 22px}
.checks{list-style:none;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:8px 20px;color:var(--muted);font-size:.95rem}
.checks li::before{content:"✓";color:var(--accent);font-weight:800;margin-right:6px}

/* ========== Sections ========== */
section{padding:76px 0}
.soft{background:var(--bg-soft)}
.section-head{max-width:720px;margin:0 auto 42px;text-align:center}
.section-head p{color:var(--muted);font-size:1.08rem}
.page-hero{padding:64px 0 40px;background:linear-gradient(180deg,var(--brand-soft),transparent)}
.page-hero p{color:var(--muted);font-size:1.12rem;max-width:44em}
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:0 1px 2px rgba(15,23,42,.04);transition:box-shadow .2s,transform .2s}
.card:hover{box-shadow:var(--shadow);transform:translateY(-2px)}
.card p{color:var(--muted);margin:0}
.icon{width:46px;height:46px;border-radius:12px;display:grid;place-items:center;background:var(--brand-soft);color:var(--brand);margin-bottom:16px}
.icon svg{width:24px;height:24px}
.steps{counter-reset:step}
.step{position:relative;padding-top:54px}
.step::before{counter-increment:step;content:counter(step);position:absolute;top:0;left:0;width:40px;height:40px;border-radius:50%;background:var(--brand);color:#fff;display:grid;place-items:center;font-weight:700}
.note{font-size:.9rem;color:var(--muted);background:#fffbeb;border:1px solid #fde68a;border-radius:10px;padding:10px 14px;display:inline-block}
.tag{display:inline-block;font-size:.78rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:#92400e;background:#fef3c7;border-radius:999px;padding:3px 10px;margin-bottom:10px}

/* Pricing */
.price-card{display:flex;flex-direction:column}
.price-card.featured{border:2px solid var(--brand);box-shadow:var(--shadow);position:relative}
.badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--brand);color:#fff;font-size:.8rem;font-weight:700;padding:4px 12px;border-radius:999px;white-space:nowrap}
.price{font-size:2.1rem;font-weight:800;margin:6px 0 2px;color:var(--ink)}
.price small{font-size:.95rem;font-weight:500;color:var(--muted)}
.price-card ul{list-style:none;padding:0;margin:18px 0 24px;flex:1}
.price-card li{padding:6px 0 6px 26px;position:relative;color:var(--ink);font-size:.97rem}
.price-card li::before{content:"✓";position:absolute;left:0;color:var(--accent);font-weight:800}
table.compare{width:100%;border-collapse:collapse;background:#fff;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line)}
.compare th,.compare td{padding:12px 16px;border-bottom:1px solid var(--line);text-align:left;font-size:.96rem}
.compare th{background:var(--bg-soft)}
.table-wrap{overflow-x:auto}

/* Work */

/* CTA band */
.cta-band{background:linear-gradient(135deg,var(--brand-dark),var(--brand));color:#fff;border-radius:22px;padding:48px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.cta-band p{color:#ffedd5;margin:0}
.cta-band .btn-primary{background:#fff;color:var(--brand-dark);box-shadow:none}
.cta-band .btn-primary:hover{background:var(--brand-soft)}

/* FAQ */
details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:16px 20px;margin-bottom:12px}
summary{cursor:pointer;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:12px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-weight:700;color:var(--brand)}
details[open] summary::after{content:"–"}
details p{margin:12px 0 0;color:var(--muted)}

/* Contact */
.contact-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:32px;align-items:start}
form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
label{display:block;font-weight:600;font-size:.93rem;margin:0 0 6px}
input,select,textarea{width:100%;font:inherit;font-size:1rem;padding:12px 14px;border:1px solid #cbd5e1;border-radius:10px;background:#fff;color:var(--ink);margin-bottom:16px}
input:focus,select:focus,textarea:focus{outline:3px solid #fed7aa;border-color:var(--brand)}
textarea{min-height:140px;resize:vertical}
.info-list{list-style:none;padding:0;margin:0}
.info-list li{display:flex;gap:12px;padding:12px 0;border-bottom:1px solid var(--line)}
.info-list li:last-child{border:0}
.info-list b{display:block;font-size:.85rem;color:var(--muted);font-weight:600}

/* Footer */
.site-footer{background:#1c1412;color:#cbd5e1;padding:56px 0 28px;margin-top:0}
.site-footer a{color:#e2e8f0}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
.site-footer h4{color:#fff;margin:0 0 12px;font-size:1rem}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin:6px 0}
.footer-bottom{border-top:1px solid #3a2a24;margin-top:36px;padding-top:20px;font-size:.88rem;color:#94a3b8;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
.site-footer .logo{color:#fff}

/* ========== Responsive ========== */
@media (max-width:980px){
  .hero-grid,.contact-grid{grid-template-columns:1fr}
  .g4{grid-template-columns:repeat(2,1fr)}
  .g3{grid-template-columns:repeat(2,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .hero-visual{max-width:520px}
}
@media (max-width:820px){
  .menu-btn{display:inline-flex}
  .nav-links{position:absolute;top:68px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;padding:10px 16px 16px;display:none;box-shadow:var(--shadow)}
  .nav-links.open{display:flex}
  .nav-links a{padding:12px}
  .nav-actions .btn{display:none}
}
@media (max-width:640px){
  body{font-size:16px}
  section{padding:56px 0}
  .hero{padding:52px 0 48px}
  .g2,.g3,.g4,form .row,.footer-grid{grid-template-columns:1fr}
  .cta-band{padding:32px 24px}
  .hero-cta .btn{flex:1 1 100%;justify-content:center}
  .price-card.featured{margin-top:10px}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* Brand wordmark & slogan */
.wordmark{letter-spacing:-.01em}
.wordmark b{color:var(--brand);font-weight:800}
.site-footer .wordmark b{color:#fb923c}
.hero h1{font-size:clamp(2.1rem,4.8vw,3.5rem)}
.hero-sub{font-size:1.25rem;font-weight:600;color:var(--brand-dark);margin:0 0 .6em}
.footer-slogan{margin-top:14px;color:#fdba74;font-weight:600}

/* Pricing page (v2) */
.price-sub{font-style:italic;min-height:3.2em}
.price-alt{margin:0!important;font-size:.92rem;color:var(--muted)}
.price-card li strong{color:var(--ink)}
.fine{font-size:.88rem;color:var(--muted);margin-top:18px;text-align:center}
.compare td.num,.compare th.num{text-align:right;white-space:nowrap;font-weight:600}
.compare tbody tr:nth-child(even){background:#fdfbf8}
.offer-wrap{padding-top:0}
.offer{background:var(--brand-soft);border:1px solid #fed7aa;border-radius:20px;padding:36px;text-align:center;max-width:860px;margin:0 auto}
.offer p{color:var(--ink);max-width:640px;margin:0 auto 20px}
.tag-brand{background:#fff;color:var(--brand-dark)}
.card-price{display:inline-block;margin-top:14px;font-weight:700;font-size:.95rem}
@media (max-width:640px){.offer{padding:26px 20px}.price-sub{min-height:0}}
.price-card li.plus{padding-left:0}.price-card li.plus::before{content:none}

/* Concept mockups (hero + work) */
figure{margin:0}
.hero-shot{position:relative}
.hero-shot img{width:100%;height:auto;display:block}
.concept-label{position:absolute;right:10px;bottom:6px;background:rgba(255,255,255,.92);color:var(--muted);border:1px solid var(--line);font-size:.72rem;font-weight:600;letter-spacing:.02em;padding:3px 9px;border-radius:999px;pointer-events:none}
.work-card{display:flex;flex-direction:column}
.work-shot{position:relative;margin:-10px -10px 16px;border-radius:10px;background:var(--bg-soft);overflow:hidden}
.work-shot img{width:100%;height:auto;display:block}
.work-shot .concept-label{right:12px;bottom:14px}
.work-meta{font-size:.82rem!important;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--brand)!important;margin:0 0 6px!important}
.concept-note{display:block;max-width:46em}
.hero-grid{grid-template-columns:1fr 1.05fr;gap:40px}
.hero-shot .concept-label{position:static;display:table;margin:6px 0 0 auto;background:transparent;border:0;padding:0;font-size:.75rem;color:#8a7f76}
@media (max-width:980px){.hero-grid{grid-template-columns:1fr}}